Digital Advertising News: Visual Content Guide, Cost of Google Ad Filters and Influencer Marketing

A Guide to Visual Content to Social Media [Infographic]
Visuals are a fundamental part of any networking strategy. This infographic shares some tips to provide you with the wisdom and resources to make and amplify visuals on channels and improve brand visibility. (Social Media Today)

What Influencer Marketing Really Prices
Folks know what influencer marketing is and how it can impact their brand, but few know the price. Here is pricing advice from talent representatives, agencies and the social influencers themselves for Instagram, Snapchat and YouTube . Cost is based on many things including campaign duration and cost per follower. (Digiday)

New Google Ad Filter Frightens Many Publishers and Ad Tech Players
Google intends to construct an ad filter into Google Chrome which will prevent pages from revealing. The Coalition for Better Advertising will be tracking these advertisements. While the purpose is to protect users from being bombarded with advertisements that are annoying, the ad publishers may hurt by putting the power into the hands of Google. (AdAge)

LinkedIn Will Now Rewrite Your Profile For You (Seriously)
LinkedIn has a new attribute known as the “Suggested Summary” tool that will give you with key words and phrases to assist you get noticed by your intended audience. Just using the keyword phrases and phrases from this tool, also by by having 40 or more information from your summary ensures you show up in search results are incorporated into LinkedIn’s massive search engineoptimization. (Business2Community)

Google Has Officially Rolled Out a New Tab-Based Local Panel together with Quick Access to Reviews
Google has rolled out a new user experience for the panel in cellular search outcomes. As a consequence, you can instantly toggle between local business’s overview information and testimonials for your company, which makes it much easier to get details about the business enterprise. (Search Engine Land)

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels
Social networking marketing is utilised in business, and Facebook is the popular and most appreciated network station for B2B and B2C brands. This report stocks commonly used the most crucial and also programs paid social networking station for both B2B and B2C. (MarketingProfs)

Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement
Placed is an advertising data player which uses panels that are cellular that are opt-in to monitor foot traffic to shops. The location-focused company will still operate independently, but Placed will even report to the CSO, Imran Khan of Snap. The businesses will place data sharing, privacy and safety guidelines set up to advertiser data that is separate. (AdWeek)

Facebook Adds programs for Canvas Advertising, Extends iAd-like markup to Groups
Facebook rolled out three new templates at which advertisers can create Canvas advertisements to attain business objectives: get more comprehensive look, new customers into a particular product or service and also sell products. A Canvas article can act as the creative showpiece in a Series ad. (Advertising Land)

What were your best digital advertising news stories this week?

We will return next week with more electronic advertising news. Have something to add? Leave a note in the comments to Tweet to @toprank.

The article Digital Marketing and Advertising News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters appeared first on Online Advertising Blog – TopRank®.

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